Advertising

digital outdoor advertising

OOH made simple with MAD Media

OOH is fast becoming one of the strongest marketing channels in New Zealand. With many OOH companies forming across Australasia, MAD Media is one of the few independent OOH companies. Our team are leaders in their fields… with over 36 combined years in the advertising industry to managing some of the largest LED screen installs in New Zealand – this team is the real deal!

Through supplying and installing OOH screens across NZ, we recognised an increasing demand for cost effective digital OOH solutions on these screens that make it easy for brands of all sizes to reach, target and engage digitally with larger audiences.

MAD Media was born with the aim to simplify Digital OOH advertising by making it efficient, affordable and effective for everybody. As a fully managed service, we make the process simple, flexible and best suited to your needs and budget and strive to build our reputation as one of New Zealand’s top OOH companies.

digital outdoor advertising
Affordable Digital Advertising?

Here at Mad Media we have a fresh new approach to digital outdoor advertising. We design flexible and cost effective packages – making affordable digital advertising accessible to everyone. We like to listen to our client’s ideas and requirements and put together bespoke DOOH packages that not only deliver results, but match your budget.

We can put together short term or long-term campaigns based on your budget and who your target audience is for your campaign. We also offer local and national campaigns.

digital outdoor advertising
Why Digital Outdoor Advertising?

Unavoidable

DOOH can’t be switched off and creates wider audience targeting.

Engaging

It’s non-intrusive to consumers, engaging a more friendly customers experience.

Interactive

Interactive experiences create a connection between your brand and consumers.

Contextual

Dynamic, interactive, updated content, delivered in real time captures at the right time.

WhY MAD Media
Why Digital Outdoor Advertising Works

Is DOOH Effective?

Outdoor advertising costs 80% less than television or newspaper ads

Everyone who leaves their home is exposed to outdoor advertising media!

People spend 70% of their time out of home and on the move

69% of consumers make purchase decisions outside of their home frequently

Retention Rates

Over 8 in 10 of billboard viewers look at the advertising message

83% of those who saw a digital billboard could recall the specific message displayed

84% of retailers regard digital signage as an opportunity to significantly raise brand awareness

Consumer Influence

40% of viewers specifically visit a store or restaurant after they saw a digital advert displayed   

19% of consumers claim to have made a unplanned, impulse purchase of products they saw advertised digitally   

80% of brands experience a significant increase in additional sales through DOOH

F.A.Q.
What is DOOH?

DOOH, or Digital Out of Home media is currently one of the hottest trends in the marketing world. It’s considered to be one of the best mediums when it comes to advertising and reaching your target market, thanks to its creative potential. But if you’re not an industry insider you may be wondering exactly what it is, how it works, and why you should consider it an integral part of any marketing campaign.

Let’s begin with what is OOH. OOH stands for Out of Home, and refers to media such as billboards and static signage. Digital Out of Home is a modern extension of the concept, and is simply the digital signage that appears out in public spaces. DOOH includes digital billboards, outdoor signage, small digital signs, and even television screens. It can be used to advertise products or to communicate information.

You can find DOOH in a wide range of settings, from bus shelters, train stations, and on the street, through to shopping centres, and even in doctors’ waiting rooms. London’s Piccadilly Lights is one of the best known examples of DOOH in the world, along with Times Square in the USA.

Although it might seem old fashioned in this digital age with so much focus on online campaigns and digital media, outdoor advertising is still one of the most effective ways of capturing the attention of your target audience.

The main benefit of outdoor advertising is that it’s a form of ‘interruption marketing’. That is, that it cannot be turned off, and they capture attention. Such signage stands out and grabs the interest of the bystander for long enough to get your brand’s message out there.

The unchanging presence of OOH advertising builds authority over time, as people see the same images and branding over and over again. It creates a consistent message that people come to know and trust, helping that brand to secure a share of the market.

Of course outdoor advertising – as with any advertising campaign – requires careful planning to make the most of its return on investment. The locations of your out of home advertising should be carefully considered to reach the ideal demographic, as should the message that you want to convey.

Digital OOH signage has a strong advantage over traditional outdoor advertising, as the images capture the audiences attention and interest more easily and for a longer period of time. And the more creative the better.

The interactivity of this digital display, means that it’s never been easier to attract the attention of passersby.

Unlike traditional billboards, which show the same static images for the duration of campaigns, digital out of home displays show images, and can show multiple ads that can form part of a programmatic advertising campaign.

With Digital Out of Home technology the almost anything is possible.

Used as part of a programmatic campaign, ads can be targeted not only by different times of the day to reach the most relevant target audience, but may also react to meteorological events such as weather and temperature to show relevant adverts. This is the case with London’s Piccadilly Lights, which automatically change their adverts to match the prevailing weather events.

DOOH and digital signage can be combined with other technology to return even more impressive results. It can be combined with facial recognition technology to match content with the demographics of those passing by.

DOOH also allows for reduced management costs. Although there is a greater set-up cost initially the ongoing costs are lower. Whereas traditional billboards incur printing and installation costs for each advert, DOOH advertising can be changed frequently on an automated basis, similar to online ads. This creative and programmatic approach generates a greater return on investment that justifies the initial expense.

So now it should be clear that you should be considering DOOH as part of any advertising campaign you’re considering. At Mass Media, our digital experts can guide you through the entire process of getting your DOOH campaign off the ground and generating consumer interest.

WhY MAD Media
What Makes Us Different?
ABSOLUTE
TRANSPARENCY
NO HIDDEN
COSTS OR FEES
SATISFACTION
GUARANTEED
What now
Contact Us Today

If you’re not sure how to start or what you need, simply call or fill in the contact form and we will help you decide what will work best for you.

Call us today to discuss your campaign 0800 2 GO MAD