advertising

Digital outdoor advertising

OOH made simple with MAD Media

OOH is fast becoming one of the strongest marketing channels in New Zealand. With many OOH companies forming across Australasia, MAD Media is one of the few independent OOH companies. Our team are leaders in their fields… with over 36 combined years in the advertising industry to managing some of the largest LED screen installs in New Zealand – this team is the real deal!

Through supplying and installing OOH screens across NZ, we recognised an increasing demand for cost effective digital OOH solutions on these screens that make it easy for brands of all sizes to reach, target and engage digitally with larger audiences.

MAD Media was born with the aim to simplify Digital OOH advertising by making it efficient, affordable and effective for everybody. As a fully managed service, we make the process simple, flexible and best suited to your needs and budget and strive to build our reputation as one of New Zealand’s top OOH companies.

Digital outdoor advertising

Affordable Digital Advertising?

Affordable Digital Advertising? Here at Mad Media we have a fresh new approach to digital outdoor advertising. We design flexible and cost effective packages – making affordable digital advertising accessible to everyone. We like to listen to our client’s ideas and requirements and put together bespoke DOOH packages that not only deliver results, but match your budget. We can put together short term or long-term campaigns based on your budget and who your target audience is for your campaign. We also offer local and national campaigns.

Digital outdoor advertising

Why digital outdoor advertising?

Unavoidable

DOOH can’t be switched off and creates wider audience targeting.

Engaging

It’s non-intrusive to consumers, engaging a more friendly customers experience.

Interactive

Interactive experiences create a connection between your brand and consumers.

Contextual

Dynamic, interactive, updated content, delivered in real time captures at the right time.

Why MAD media

Why Digital Outdoor Advertising Works

Is DOOH Effective?

Outdoor advertising costs 80% less than television or newspaper ads.
Everyone who leaves their home is exposed to outdoor advertising media!
People spend 70% of their time out of home and on the move.
69% of consumers make purchase decisions outside of their home frequently.

Engaging

Over 8 in 10 of billboard viewers look at the advertising message.
83% of those who saw a digital billboard could recall the specific message displayed.
84% of retailers regard digital signage as an opportunity to significantly raise brand awareness.

Consumer Influence

40% of viewers specifically visit a store or restaurant after they saw a digital advert displayed.
19% of consumers claim to have made a unplanned, impulse purchase of products they saw advertised digitally.
80% of brands experience a significant increase in additional sales through DOOH.

F.A.Q.

What is DOOH?

DOOH, or Digital Out of Home media is currently one of the hottest trends in the marketing world. It’s considered to be one of the best mediums when it comes to advertising and reaching your target market, thanks to its creative potential. But if you’re not an industry insider you may be wondering exactly what it is, how it works, and why you should consider it an integral part of any marketing campaign.

Why MAD media