News

Why Advertising is a Long Game

Advertising is really a long-term journey, focusing on building trust and rapport over time with your audience rather than chasing quick sales through consistent interactions.

Big brands are doubling down on Out of Home Advertising (OOH) - should you as a small business as well?

Out of Home (OOH) advertising is experiencing impressive growth, following the lead of the big names any SME can also benefit from OOH marketing

Why You Can't Afford to Skip Advertising Even Without a Budget

Even if your finances are tight, skipping advertising can have dire consequences for your business. You can't afford not to advertise!

How Small and Medium Enterprises Can Compete with Digital Advertising

Local businesses often face numerous challenges in the competitive landscape of digital advertising. With limited budgets and a lack of marketing expertise, small and medium enterprises struggle to gain visibility against larger competitors

MAD Media's thoughts on Deals You can Offer to Ensure Customers Want to Visit your Store

An article by MAD MEDIA (www.mad.nz) on how Limited-time discounts of 20-30%, complementary free gifts with purchase, exclusive in-store events, and visible-progress loyalty programs effectively drive store visits by creating urgency and adding value.

9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.

In 2025, rural New Zealand retailers can gain more clients by adopting several strategies. The days of people walking through your door without spending money to get them is mostly a thing of the past. It takes a financial investment from your end to gain & keep your customers! Let MAD MEDIA and their digital billboard network help you get more clients. The team love helping both small and large business get in-front of tens of thousands of people every single day. Below are 9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.

MAD's view on the importance of choosing the right colours for your Out of Home diigital billboard ads

By mastering colour theory and applying it strategically to your billboard marketing campaigns you can greatly increase your results

How Small Businesses Can Capitalize on Big Events Coming to Town

Big events, whether they’re sports tournaments, music festivals, conferences, or cultural celebrations, can bring a surge of visitors, energy, and economic activity to a town. See MAD Media's take on 8 key practical strategies to help you benefit from big events in your area.

Tips for Creating Effective Billboard Advertising

8 key tips to ensure your billboard stands out and delivers results

Americarna 2025 - from 19-22 February in New Plymouth, celebrates American automotive culture with a variety of engaging activities. MAD MEDIA's extensive digital billboard network is optimally placed for high visibility, effectively reaching automotive enthusiasts, families, and tourists at affordable rates.

MAD MEDIA shares why the New Plymouth WOMAD festival is so popular with visitors

MAD MEDIA explains why the New Plymouth WOMAD festival is so popular. The rich cultural significance, diverse music and dance lineup, and strong community spirit bring people together.

MAD MEDIA Billboards can help you stand out from the crowd!

Digital outdoor advertising enhances the ability to reach a broader audience. Studies indicate that individuals spend about 70% of their time outside their homes, making outdoor advertising an effective way to reach a large segment of the population. Moreover, research shows that 40% of viewers are likely to visit a store or restaurant after seeing a digital ad, with 19% making impulse purchases based on what they have seen.

MAD Media believes that increasing advertising spend during a recession is a strategic power move!

In times of economic uncertainty, businesses often slash budgets, with marketing expenditures among the first casualties. Yet history and data reveal a counterintuitive truth: companies that increase advertising spend during recessions not only survive but thrive, emerging stronger and faster than competitors.

Why New Plymouth’s MAD Media is Anti the “Anti-Billboards” Marketing People

In today's digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy.

While OOH is an effective tool on its own, incorporating it into your media mix can amplify your marketing efforts in three distinct ways.