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Tips for Creating Effective Billboard Advertising

8 key tips to ensure your billboard stands out and delivers results

Americarna 2025 - from 19-22 February in New Plymouth, celebrates American automotive culture with a variety of engaging activities. MAD MEDIA's extensive digital billboard network is optimally placed for high visibility, effectively reaching automotive enthusiasts, families, and tourists at affordable rates.

MAD MEDIA shares why the New Plymouth WOMAD festival is so popular with visitors

MAD MEDIA explains why the New Plymouth WOMAD festival is so popular. The rich cultural significance, diverse music and dance lineup, and strong community spirit bring people together.

MAD MEDIA Billboards can help you stand out from the crowd!

Digital outdoor advertising enhances the ability to reach a broader audience. Studies indicate that individuals spend about 70% of their time outside their homes, making outdoor advertising an effective way to reach a large segment of the population. Moreover, research shows that 40% of viewers are likely to visit a store or restaurant after seeing a digital ad, with 19% making impulse purchases based on what they have seen.

MAD Media believes that increasing advertising spend during a recession is a strategic power move!

In times of economic uncertainty, businesses often slash budgets, with marketing expenditures among the first casualties. Yet history and data reveal a counterintuitive truth: companies that increase advertising spend during recessions not only survive but thrive, emerging stronger and faster than competitors.

Why New Plymouth’s MAD Media is Anti the “Anti-Billboards” Marketing People

In today's digital age, many marketers are quick to dismiss traditional advertising methods in favour of flashy online campaigns. However, MAD Media firmly believes that billboards remain an indispensable tool in any comprehensive marketing strategy.

While OOH is an effective tool on its own, incorporating it into your media mix can amplify your marketing efforts in three distinct ways.

MAD Medias’ Digital Outdoor Billboards are an effective method of advertising when combined with an overall marketing and advertising strategy.

MAD Media are a proud media partner for the 2023 Downer New Zealand Masters Games to be held in Whanganui from 3-12 February.

Across New Plymouth, no other media company has the market coverage, and around all regions MAD Media covers, they offer the best value solutions.

With world-class surf breaks, famous blacksand beaches, the picture-perfect peak of Taranaki Maunga, and now the title of New Zealand’s sunniest region, Taranaki has so much on offer all year round.