9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.

In 2025, rural New Zealand retailers can gain more clients by adopting several strategies.

The days of people walking through your door without spending money to get them is mostly a thing of the past. It takes a financial investment from your end to gain & keep your customers! Allow MAD MEDIA and their impressive digital billboard network to elevate your client outreach and drive more business to you. The team love helping both small and large businesses get in front of tens of thousands of people every single day.

Below are 9 suggestions by the MAD MEDIA team on how to gain more clients in this tough economic environment.

1. Local Product Partnerships to Attract Customers

Collaborating with local artisans and producers can be a game changer for retailers in New Zealand. By stocking unique, locally made products, retailers not only support their community but also attract customers who are keen on authentic regional offerings. For instance, a store in rural Hawke's Bay might partner with a local winery to sell exclusive wines or collaborate with nearby farmers to offer fresh produce. This approach not only enhances the store's product range but also creates a narrative that resonates with customers, allowing them to feel a connection to their local culture and economy. Such partnerships can be promoted through in-store displays and social media, highlighting the stories behind the products, which can significantly draw in customers eager to support local businesses.

2. Engage with Community Events and Workshops

Hosting community events and workshops is an ace way for retailers in rural New Zealand to connect with their customers. Regularly organising activities such as product launches, craft workshops, or local fairs can transform a retail space into a lively hub for interaction. For instance, a local bookshop might host a weekly reading session for children, encouraging families to visit regularly and fostering a love for reading in the community. These events not only attract foot traffic but also create a sense of belonging among customers. When people feel part of a community, they are more likely to support local businesses. Additionally, these gatherings offer retailers the chance to showcase their products and gather valuable feedback directly from customers, further enhancing their offerings.

3. Deliver Personalised Customer Service

Personalised customer service is key for retailers looking to stand out in 2025. In smaller communities, customers appreciate knowing that their preferences and needs are understood. Training staff to remember regular customers and their favourite products can create a more welcoming atmosphere. For example, a local café could keep track of customers' usual orders, offering them a complimentary drink on their birthday to make them feel special. Additionally, personalising communication—such as sending tailored emails or messages about new arrivals that match a customer's interests—can significantly enhance the shopping experience. When customers feel valued and recognised, they are more likely to return and recommend the business to others.

• Use customer names in interactions to create a friendly atmosphere.

• Implement a customer loyalty programme to reward repeat buyers.

• Train staff to understand individual customer preferences and needs.

• Offer personalised recommendations based on past purchases.

• Create tailored marketing campaigns for different customer segments.

• Follow up with customers post-purchase, to ensure satisfaction & gather feedback.

• Utilise technology for personalised communication, such as email and chatbots.

4. Promote Sustainable Practices in Retail

For retailers in New Zealand, embracing sustainable practices can be a powerful way to connect with customers and stand out in a crowded market. By adopting eco-friendly methods, businesses not only reduce their environmental impact but also appeal to a growing demographic of environmentally conscious consumers. For instance, using biodegradable packaging and implementing recycling programmes can demonstrate a commitment to sustainability. Retailers can also source products responsibly, prioritising local and ethical suppliers. This approach not only supports the local economy but also provides customers with a sense of pride in their purchases. Moreover, sharing stories about the sustainability efforts on social media or in-store can engage customers, making them feel part of a larger movement. By positioning themselves as environmentally responsible, retailers can build loyalty and attract new customers who value sustainability.

5. Implement Effective Loyalty Programs

Loyalty programmes can be a game changer for rural retailers looking to boost customer retention. By offering rewards that resonate with local shoppers, such as discounts on future purchases, exclusive access to new products, or invitations to special events, retailers can create a sense of belonging among their clientele. For instance, a small café might offer a loyalty card where customers receive a free coffee after purchasing ten, while a local clothing store could provide discounts for members during seasonal sales. These programmes not only encourage repeat visits but also foster a deeper connection between the business and its customers, making them feel appreciated and valued.

Some ideas for Loyalty Plan structures:

Points-Based Program - Earn points for purchases; redeem for discounts or rewards – Targets the Frequent shoppers

Tiered Program - Exclusive rewards for different spending levels – targets High-value customers

Referral Program - Discounts for referring new customers – targets Existing customers

Subscription Program - Monthly fee for exclusive products or discounts – targets Regular shoppers

Loyalty Stamp Program – for example, "Buy 10 items, get 1 free" – targets casual shoppers to turn them into regular shoppers!

6. Strengthen Online Presence and E-commerce

In 2025, having a robust online presence will be crucial for rural New Zealand retailers. Establishing an e-commerce platform allows businesses to reach customers beyond their immediate geographical area. This means that even those who may not visit the physical store can access products online. For example, a small craft shop can showcase handmade items on a website, making it easier for both locals and tourists to make purchases.

Social media is another powerful tool. Retailers can use platforms like Facebook and Instagram to promote their products, share engaging content, and connect with customers. By posting regularly and interacting with followers, businesses can build a loyal online community. Additionally, leveraging targeted ads on these platforms can attract new customers who may not have discovered the store otherwise.

It's also essential to optimise the online shopping experience. Ensure the website is user-friendly, mobile-optimised, and secure for transactions. Offering diverse payment options and easy returns can enhance customer satisfaction and encourage repeat purchases. Furthermore, integrating local delivery options or click-and-collect services can provide added convenience, making it easier for customers to shop.

In summary, a strong online presence and an effective e-commerce strategy can significantly widen a retailer's reach and improve customer engagement, ultimately leading to increased sales.

Combining online advertising and a Digital Out-of-Home (DOOH) advertising campaign with MAD MEDIA is a powerful strategy to maximize the impact of your marketing budget. MAD will help to give you the most for every dollar you spend!

7. Get Involved in Community Initiatives

Being actively involved in community initiatives is a powerful way for retailers to connect with their local customer base. Sponsoring local events, such as school fairs or sports teams, not only boosts brand visibility but also demonstrates a commitment to the community's welfare. For instance, a retailer could partner with a local charity to organise a fundraising event, encouraging customers to participate and donate. This type of engagement fosters goodwill and creates a sense of belonging among customers, who feel more inclined to support businesses that actively contribute to their community. Additionally, retailers can participate in clean-up days or environmental initiatives, showcasing their dedication to sustainability and community betterment. When customers see a retailer as a responsible and caring member of their community, they're more likely to choose that business over competitors.

8. Create Seasonal Promotions for Local Events

Seasonal promotions can be a powerful tool for rural retailers looking to attract more customers. By aligning marketing efforts with local events, holidays, or seasonal changes, retailers can create relevant and timely offers. For example, during the summer months, a shop could host a ‘Summer Fest’ where they provide discounts on outdoor gear, picnic supplies, and local produce. This not only draws in customers looking for seasonal items but also creates a festive atmosphere that encourages social interaction. Similarly, retailers can capitalise on holiday seasons by offering themed products or special sales. If there’s a local festival, consider creating bundles that feature items from local artisans or products that represent the region, thus promoting both the event and the community. Engaging customers with promotions tied to their local culture and festivities helps build a connection and makes shopping a more enjoyable experience.

9. Use Feedback for Continuous Improvement

Listening to your customers is essential for any retailer aiming to thrive in 2025. Regularly asking for feedback through surveys, suggestion boxes, or informal conversations can provide valuable insights into customer preferences and expectations. For instance, if multiple customers express a desire for more eco-friendly products, you can respond by sourcing sustainable options. Additionally, consider hosting focus groups to dive deeper into customer experiences and needs. This proactive approach not only helps you adapt your offerings but also demonstrates to your customers that you value their opinions, fostering a stronger connection and loyalty to your brand.

Frequently Asked Questions

1. How can New Zealand retailers attract more customers in 2025?

Retailers can use digital marketing, social media, and personalised experiences to attract more customers in 2025.

2. What role does online presence play for retailers in 2025?

Having a strong online presence helps retailers reach more customers and makes it easier for buyers to find and connect with them.

Keep in mind that combining Digital Out-of-Home (DOOH) advertising with online advertising has been shown to significantly improve marketing effectiveness, including higher engagement, better recall, and increased sales. Here are some key statistics and insights that highlight the power of integrating these two mediums:

3. What strategies can help improve client loyalty for retailers?

Retailers can improve client loyalty by offering rewards programmes, exceptional customer service, and engaging with customers on social media.

4. Why is understanding customer needs important for retailers?

Understanding customer needs helps retailers tailor their products and services, making them more appealing and relevant to their target audience.

5. How can retailers use technology to gain more clients?

Retailers can use technology for online advertising, data analysis to understand customer preferences, and for creating seamless shopping experiences.

MAD MEDIA’s outdoor digital billboard network offers targeted advertising that cannot be switched off or blocked, like online ads can!

SUMMARY:

Discover 9 strategies, as suggested by MAD MEDIA for New Zealand retailers to attract more clients in 2025. This includes collaborating with local producers, hosting community events, providing personalised service, embracing sustainability, implementing loyalty programs, enhancing online presence, engaging in community initiatives, offering cultural experiences, creating seasonal promotions, and using customer feedback for continuous improvement.