11 February 2025

MAD MEDIA Billboards can help you stand out from the crowd!

MAD MEDIA is a New Zealand-based independent advertising company that specializes in Digital Out Of Home (DOOH) billboards, aiming to make advertising easier and more affordable for any business. Their network of digital billboards is strategically placed in busy areas, ensuring high visibility and engagement. This type of advertising can be very cost-effective, often costing 80% less than traditional media like TV or newspapers. The dynamic nature of these billboards allows for real-time content updates, providing a unique way to connect with the audience. Plus, with an emphasis on transparency in pricing and client satisfaction, MAD MEDIA stands out as a preferred choice for brands wanting to expand their reach effectively.

Overview of MAD MEDIA's Advertising Solutions

MAD MEDIA is an independent Out-of-Home (OOH) advertising company based in New Zealand, dedicated to transforming the way businesses approach digital advertising. Their focus is on simplifying Digital Out Of Home (DOOH) advertising, making it accessible to businesses of all sizes. With a seasoned team that boasts over 36 years of collective experience in the advertising industry, MAD MEDIA excels in managing its LED network, ensuring clients receive top-notch service and expertise.

One of the standout features of MAD MEDIA is its extensive digital billboard network, which is strategically located in high-traffic areas throughout key New Zealand towns. These locations are selected for their high dwell time, maximizing visibility and engagement with potential customers. The digital billboards allow for engaging advertising, enabling businesses to effectively connect with their target audience when it matters most.

MAD MEDIA understands the importance of cost-effective advertising solutions. They offer flexible and tailored DOOH advertising packages that cater to the unique needs and budgets of their clients. This approach not only provides a more affordable alternative to traditional media—costing 80% less than television or newspaper ads—but also allows for campaigns to be designed for varying durations, accommodating both short-term and long-term marketing strategies.

MAD MEDIA offers a multitude of advantages with its digital outdoor advertising solutions. Their digital billboards create an unmissable presence, consistently showcasing brands to potential customers. The engaging nature of digital ads offers a non-intrusive way to connect with consumers, enhancing their overall experience. Given that outdoor advertising reaches individuals who spend a significant amount of time outside their homes, this medium can influence consumer behavior dramatically, with studies indicating that 40% of viewers visit stores or restaurants after seeing a digital ad.

Exploring the Digital Billboard Network

MAD MEDIA has established a robust digital billboard network that is strategically located in some of the busiest central North Island areas in New Zealand. These prime locations are selected for their high traffic and extended dwell times, ensuring that advertisements reach a broad audience effectively. For instance, a digital billboard near a popular shopping district or busy roads, can capture the attention of tens of thousands of potential customers daily. This network allows for near real-time advertising, enabling businesses to update their messages within hours, based on current trends or promotions. This flexibility is particularly advantageous for time-sensitive campaigns or events, as brands can adapt their content to align with customer interests, ensuring maximum engagement and visibility.

Affordable Options for Your Marketing Needs

MAD MEDIA provides a range of affordable advertising solutions designed to fit various marketing budgets. By offering flexible and bespoke Digital Out Of Home (DOOH) advertising packages, businesses can choose options that align with their specific needs. For instance, compared to traditional media, advertising on digital billboards can cost up to 80% less than television or newspaper ads, making it a more accessible choice for small and medium-sized enterprises.

Additionally, businesses can opt for short-term or long-term campaigns, allowing them to test the waters or commit to extended visibility based on their marketing strategies. This flexibility ensures that even companies with limited budgets can effectively promote their products and services. For example, a local café might run a targeted campaign for a week to advertise a new menu item, while a larger brand could choose a longer-term strategy for ongoing promotions.

MAD MEDIA’s commitment to transparency in pricing means there are no hidden fees, allowing clients to maximize their advertising spend without unexpected costs. This straightforward approach helps businesses feel confident in their investment, knowing they are getting value for their money.

Advantages of Digital Outdoor Advertising

Digital outdoor advertising offers numerous advantages that can significantly enhance a brand's visibility and engagement with its audience. One key benefit is the unavoidable presence of digital billboards; unlike traditional media, these billboards cannot be turned off, ensuring that messages are consistently seen by passersby. This constant exposure is crucial in today’s fast-paced environment where capturing attention is essential.

Another major advantage is the high level of engagement that digital advertising fosters. These billboards provide a non-intrusive way to interact with consumers, enhancing their experience as they navigate their day.

Digital outdoor advertising enhances the ability to reach a broader audience. Studies indicate that individuals spend about 70% of their time outside their homes, making outdoor advertising an effective way to reach a large segment of the population. Moreover, research shows that 40% of viewers are likely to visit a store or restaurant after seeing a digital ad, with 19% making impulse purchases based on what they have seen.

The effectiveness of DOOH advertising is further underscored by impressive recall rates; over 83% of individuals who see a digital billboard remember the specific message displayed. Retailers also recognize the value of digital signage, with 84% acknowledging its role in significantly boosting brand awareness. Brands utilizing DOOH often experience substantial sales increases, with around 80% reporting additional sales growth. This demonstrates the potency of digital outdoor advertising in influencing consumer behavior and driving business success.

High visibility and large audience reach
Dynamic content that can be updated with short notice to MAD.
Cost-effective compared to traditional advertising methods
Ability to target specific demographics and locations
Environmentally friendly with reduced print waste

Understanding the Effectiveness of DOOH

Digital Out-Of-Home (DOOH) advertising has proven to be a powerful tool for brands looking to engage consumers in real-time. Research shows that over 83% of individuals recall the messages displayed on digital billboards, indicating a strong impact on brand awareness. This effectiveness is further amplified by the strategic placement of MAD MEDIA's digital billboards in high-traffic locations, where they capture the attention of a diverse audience.

The nature of DOOH allows for content that can change within hours not days or weeks, appealing to varying consumer interests and current events. For example, a restaurant may display a lunch special during the midday rush, while a retail store might promote a flash sale in the evening when shoppers are out. This flexibility ensures that advertisements are not just seen, but also resonate with the audience at the right time.

Additionally, studies reveal that 40% of viewers are likely to visit a store or restaurant after seeing a digital ad, with 19% making impulsive purchases based on these ads. This highlights the direct influence DOOH can have on consumer behavior, making it an essential component of a modern marketing strategy. Brands that incorporate DOOH into their campaigns often report significant sales growth, with 80% experiencing an increase in revenue.

With MAD MEDIA's commitment to providing transparent pricing and tailored packages and free ad design, businesses can leverage the effectiveness of DOOH advertising while ensuring they stay within budget. The combination of high visibility, strategic placements, and engaging content makes DOOH an invaluable asset for brands aiming to maximize their reach and impact.

STATS TO TAKE NOTE OF:

Viewers recalling specific messages | 83%

Viewers recalling specific messages | 84%

Brands seeing additional sales growth | 80%

Viewers visiting stores or restaurants after seeing a digital ad | 40%

Viewers making impulse purchases based on advertisements | 19%

Commitment to Transparency in Advertising

MAD MEDIA stands out in the advertising landscape due to its unwavering commitment to transparency. Clients can expect clear, upfront pricing with no hidden fees or surprise costs. This honesty builds trust and fosters long-term relationships with businesses seeking reliable advertising solutions. For instance, if a company chooses a digital billboard package, they will know exactly what they are paying for, allowing them to budget effectively without worrying about unexpected expenses. Furthermore, MAD MEDIA prioritizes client satisfaction by ensuring that each advertising campaign delivers the best possible value for their investment. This commitment to transparency not only enhances the client experience but also sets a standard in the industry, encouraging others to adopt similar practices.

Making Your Brand Top of Mind with MAD MEDIA

To truly make your brand memorable, leveraging the capabilities of MAD MEDIA’s digital billboard advertising is key. With their strategically placed billboards in high-traffic areas (New Plymouth, Whanganui, Taupo & North Hamilton), your brand gains an unavoidable presence that captures the attention of countless potential customers. Eye-catching content ensures that your message resonates, making it more likely to be remembered. For instance, if a local restaurant runs a time-sensitive promotion on a digital billboard during busy hours, they can attract immediate foot traffic, turning viewers into customers.

Moreover, MAD MEDIA’s commitment to cost-effective solutions means that even small businesses can afford to stand out. Choosing bespoke advertising packages tailored to your budget allows you to maximize your visibility without breaking the bank. This flexibility is crucial, especially for brands that want to test different messaging strategies to see what works best.

The effectiveness of digital billboards is supported by research, showing that over 83% of viewers recall specific messages after seeing them. This kind of impact can significantly enhance brand awareness. Brands can engage with consumers in a non-intrusive manner, creating memorable experiences that encourage them to share their thoughts on social media or with friends.

By consistently appearing in a high-visibility context, your brand stays top of mind, influencing consumer behavior. Studies indicate that a substantial portion of viewers visit stores or restaurants after seeing digital ads, with many making impulse purchases. In this digital age, being present in the physical world through effective OOH advertising not only boosts visibility but also drives engagement and conversions.

Frequently Asked Questions

1. What are OOH digital billboards and how do they work?

OOH digital billboards, or out-of-home digital billboards, are large electronic screens located in public spaces. They display advertisements that can be changed remotely and quickly, allowing businesses to reach a wide audience with vibrant visuals.

2. How can I measure the success of my billboard advertising campaign?

You can measure the success of your billboard campaign by tracking responses through unique URLs or promo codes, analyzing foot traffic data, and comparing sales data before and after your ads were displayed.

3. What types of businesses benefit from OOH digital billboard advertising?

Many types of businesses benefit from OOH digital billboard advertising, including retail stores, restaurants, entertainment venues, and service providers. It helps increase visibility and brand awareness for both local and national campaigns.

4. Can I target specific audiences with digital billboard ads?

Yes, you can target specific audiences with digital billboard ads by choosing locations that align with your target demographic and using data-driven strategies to select times and messages that resonate with that audience.