MAD Media's thoughts on Deals You can Offer to Ensure Customers Want to Visit your Store

What deal do I need to offer to get people to rush to my store?

MAD MEDIA believes that to attract customers to your store, you need to consider several effective offers.

The key is to recognize that during economic downturns, customers need to feel they're making smart decisions with their limited resources. By providing genuine value and understanding this mindset, you can make your store a destination even when spending is tight.

There are several ways to entice customers to visit your store...

Firstly, time-limited discounts can create a sense of urgency; for instance, a 20-30% discount on popular items for just one weekend can increase foot traffic significantly. Additionally, offering free gifts with purchases adds value and satisfaction, like providing a complementary item when customers buy certain products. Exclusive in-store events such as workshops or product demos transform shopping into an engaging experience that online retailers can't match. Lastly, loyalty programs encourage repeat visits by rewarding spending habits—like earning $20 off after spending $100, which keeps customers coming back excitedly.

1. Time-Limited Discounts to Create Urgency

Offering time-limited discounts is a powerful way to create a sense of urgency among potential customers. By setting clear time frames for these discounts, you can encourage shoppers to act quickly rather than delaying their purchase. For instance, a store could promote a 20-30% discount on popular items available only over a weekend. This strategy not only draws in more foot traffic but also allows the store to maintain healthy profit margins by focusing the sale on high-demand products. Customers are more likely to seize the opportunity when they know the offer won't last long, leading to a surge in sales and increased store visits.

• Flash sales that last only a few hours

• Daily deals to engage repeat visitors

• Countdown timers on your website

• Limited stock announcements

• Surprise discounts at the checkout

• Early bird specials for the first customers

• Special offers for specific days (e.g., Mondays, Fridays)

2. Offering Free Gifts with Purchase

Offering free gifts with a purchase is a fantastic way to entice customers into your store. This strategy not only provides added value but also enhances the overall shopping experience. For instance, if a customer buys a skincare product, offering a complimentary travel-sized item or a sample can encourage them to spend more. This tactic satisfies the customer’s desire for something extra and can lead to increased sales as shoppers may be inclined to buy additional items to qualify for the free gift. It’s also a great way to introduce customers to new products they might not have considered otherwise, potentially leading to future purchases.

3. Hosting Exclusive In-Store Events

Hosting exclusive in-store events can transform a simple shopping trip into a memorable experience, drawing in customers who might otherwise shop online. Consider organising product demonstrations where customers can see items in action, or workshops that allow them to learn new skills related to your products. For instance, a cooking store might host a live cooking demonstration featuring local chefs, giving customers a chance to taste dishes made with the products sold in-store. Additionally, celebrity appearances or meet-and-greet events can create excitement and attract large crowds, as shoppers are often eager to meet their favourite personalities. These events not only boost foot traffic but also foster a sense of community, making customers more likely to return for future events.

4. Implementing Effective Loyalty Programs

Establishing a loyalty programme is a powerful way to attract and retain customers. By offering rewards, you create an incentive for customers to return to your store. For instance, a programme where customers earn points for every dollar spent can lead to increased foot traffic as shoppers aim to reach a certain threshold for rewards. A simple example could be: "spend $100 and receive $20 off your next purchase." Customers value tracking their progress toward rewards, which foster repeat visits. Additionally, consider incorporating tiered rewards; for example, customers who reach 500 points could unlock exclusive discounts or early access to sales. This strategy not only drives traffic but also fosters a sense of community and belonging among your customers, making them more likely to choose your store over competitors.

5. Seasonal Promotions to Attract Customers

Seasonal promotions can be a powerful tool to draw customers into your store. By aligning your offers with holidays or seasonal events, you can tap into the buying moods of your customers. For instance, consider a back-to-school sale where you offer discounts on school supplies or clothing. This not only attracts parents and students but also creates a sense of urgency as they prepare for the new school year. Similarly, holiday-themed promotions, like Christmas sales with gift bundles or Easter specials, can entice shoppers looking for festive bargains. You might also organise a summer clearance event, where customers can find great deals on seasonal items. By creating enticing promotions that resonate with the time of year, you'll not only boost foot traffic but also encourage customers to make purchases they might not have otherwise considered.

6. Creating Bundle Offers for Value

Bundle offers are a fantastic way to entice shoppers by providing them with value. By grouping related products together at a discounted price, you not only encourage customers to buy more but also increase the average transaction value. For instance, if you sell skincare products, you might offer a complete skincare set that includes a cleanser, toner, and moisturiser at a lower combined price than if each item were purchased separately. This not only appeals to customers looking for a good deal but also simplifies their shopping experience, making it easier to find everything they need in one go. Additionally, bundling can help move slower-selling items by pairing them with popular products, offering customers an incentive to try something new while still benefiting from the overall savings.

7. Encouraging Referrals with Discounts

Encouraging referrals is a powerful strategy to drive new customers to your store. One effective way to do this is by offering referral discounts. For instance, when an existing customer refers a friend, both parties could receive a discount on their next purchase. This not only rewards your current customers for their loyalty but also incentivises them to bring in new shoppers. The appeal lies in the shared benefit; customers appreciate savings for themselves while also helping their friends save on their first visit, creating a win-win situation. Additionally, promoting this referral programme through email or social media can amplify its reach, attracting even more potential customers. This method leverages the trust factor of word-of-mouth marketing, which is often more effective than traditional advertising.

8. Promoting Deals on Social Media

Social media is a powerful tool for promoting your store's deals and offers. By leveraging platforms like Facebook, Instagram, and Twitter, you can reach a wide audience quickly. Create eye-catching posts that highlight your exclusive in-store promotions or flash sales. For instance, a limited-time offer shared on your social media can generate buzz and motivate customers to visit your store immediately. Consider using engaging visuals and clear calls to action to encourage shares and interactions. Additionally, hosting a social media contest where participants can win a prize by visiting your store can further drive traffic and engage your community.

9. Crafting Personalized Offers

Personalised offers are a powerful way to connect with customers on an individual level. By leveraging customer data, you can tailor promotions that resonate with specific preferences and shopping behaviours. For instance, if a customer frequently purchases organic skincare products, sending them a personalised discount on a new organic line can significantly enhance their shopping experience and increase the likelihood of a visit. Furthermore, using birthday discounts or loyalty rewards that reflect their purchase history not only makes customers feel valued but also encourages them to return to your store. This strategy not only drives traffic but also builds long-lasting relationships with your clientele.

10. Engaging with the Local Community

Engaging with the local community is a powerful way to draw customers to your store. By building relationships and becoming an integral part of the community, you can enhance your visibility and attract foot traffic. One effective approach is to host local events, such as charity fundraisers or community fairs. For instance, if you organise a bake sale where proceeds go to a local charity, not only do you support a good cause, but you also invite locals into your store, creating a sense of camaraderie.

Additionally, consider partnering with local businesses for cross-promotions. If you own a coffee shop, collaborating with a nearby bookshop for a ‘buy a book, get a coffee discount’ deal can bring in new customers for both parties. Another idea is to sponsor local sports teams or school events. Displaying your brand at these events builds goodwill and recognition, making locals more likely to visit your store when they need products or services you offer.

Engagement doesn’t always have to be grand; even small gestures like participating in community markets or fairs can make a significant impact. These initiatives not only attract customers but also foster a loyal customer base that feels connected to your brand.

Frequently Asked Questions

1. What types of deals attract customers to my store?

Answer: Popular deals include buy-one-get-one-free offers, discounts on bestsellers, limited-time flash sales, and loyalty programmes that reward repeat shoppers.

2. How can I create a sense of urgency for my deals?

Answer: Use phrases like 'limited time only' or 'while stocks last' to encourage quick decision-making. Countdown timers can also make a big impact.

3. What unique promotions can set my store apart from competitors?

Answer: Consider hosting unique events like workshops, themed days, or local charity partnerships to create community engagement and draw in customers.

4. How can I effectively promote my deals to reach more people?

Answer: Utilise social media, email newsletters, and local advertising. Collaboration with local influencers can also help spread the word about your deals.

5. What should I consider when designing a deal to ensure it appeals to my target audience?

Answer: Research your audience's preferences, interests, and shopping habits. Tailor your deals to match what they find valuable, whether that’s savings, convenience, or experiences.

SUMMARY

To attract customers to your store, consider time-limited discounts to create urgency, offer free gifts with purchases, and host exclusive in-store events. Implement loyalty programs, seasonal promotions, and bundle offers for added value. Encourage referrals with discounts, promote deals on social media, and craft personalised offers based on customer preferences. Engaging with the local community can also enhance visibility and draw customers in.

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MAD MEDIA DIGITAL BILLBOARDS

0800 2 GO MAD

www.mad.nz